Rebranding

A blunt expression used to tell someone to stop wasting time or being dishonest. Very informal and coarse; common in direct, confrontational speech between people who are not holding back.

An English loanword used without translation in Mexican professional and corporate contexts. Completely standard in business Spanish when talking about executive recruiting.

English loanword used natively in Mexican marketing and business circles without translation. Refers to a strategic change of a company's image or identity.

English phrase adopted directly into Mexican colloquial and digital media Spanish. Used both in social media contexts and in casual speech to mean something is widely talked about.

From 'chorear', Mexican colloquial for insincere flattery or hollow praise. To tell someone you are not 'choreando' means you are being genuinely honest, not just saying what they want to hear.

One of the most common Mexican Spanish intensifiers. Placed before a noun to express contempt, frustration, or affection depending on tone and context. Originally meant 'kitchen helper' but is now almost exclusively used as a strong modifier. Mild enough that it appears frequently in everyday informal speech, but still considered coarse.